Privacy Notice
Effective date: May 28, 2026
This Privacy Notice describes how Prime Medical Group (“we,” “us,” or “our”) collects, uses, and protects information when you visit our website, contact us, request an appointment, or receive care at our outpatient practice in Austell, Georgia. This notice supplements, and does not replace, our HIPAA Notice of Privacy Practices for protected health information (PHI).
Who We Are
Prime Medical Group provides outpatient medical services at 2495 East West Connector, Austell, GA 30106. You may contact us at (678) 741-8188 or info@primemedicaldoctors.com.
Information We Collect
We may collect the following types of information:
- Contact and scheduling information — such as your name, email address, phone number, preferred appointment details, and messages you submit through our website forms.
- Referral information — such as referring provider or attorney contact details and patient referral notes you choose to submit.
- Protected health information (PHI) — when you are or become a patient, including clinical, billing, and insurance or lien-related information maintained in our medical records systems.
- Technical information — such as IP address, browser type, device information, and pages visited, collected through cookies and similar technologies when you use our website.
How We Use Your Information
We use information we collect to:
- Respond to inquiries and contact form submissions;
- Schedule, confirm, and manage appointments;
- Coordinate referrals and attorney lien cases where applicable;
- Provide medical treatment, payment, and health care operations as permitted by law;
- Improve our website, security, and patient experience;
- Comply with legal, regulatory, and professional obligations.
HIPAA and Protected Health Information
When you receive care from us, PHI is governed by HIPAA and our Notice of Privacy Practices. We use and disclose PHI only as permitted or required by law—for treatment, payment, health care operations, and other purposes described in that notice. You may have rights to access, amend, or request an accounting of certain disclosures of your PHI. To exercise those rights or obtain a copy of our Notice of Privacy Practices, contact our office.
Website Forms, Email, and Communications
Information submitted through our website forms is transmitted over encrypted connections (HTTPS) and routed to our staff via secure email and operational systems. Please do not submit sensitive clinical details through general contact forms unless necessary; call our office for urgent or complex clinical matters. Appointment and referral forms may collect PHI solely for scheduling and care coordination as described at the time of submission.
Analytics, reCAPTCHA, and Cookies
Our website may use:
- Google Analytics — to understand how visitors use our site (e.g., pages viewed, general traffic patterns). Google may process data according to its own policies.
- Google reCAPTCHA — to help protect forms from spam and abuse. Use of reCAPTCHA is subject to Google's Privacy Policy and Terms of Service.
- Language preference — stored locally in your browser (and a cookie) when you select English or Spanish.
You can limit cookies through your browser settings. Disabling cookies may affect certain site features.
How We Share Information
We do not sell your personal information. We may share information:
- With service providers who assist us (e.g., email delivery, hosting, analytics, appointment communications), under appropriate safeguards;
- With referring providers, attorneys, or payers when relevant to your care or lien arrangements, as authorized or required;
- When required by law, court order, or governmental authority;
- To protect the rights, safety, and security of patients, staff, and the public.
Do Not Sell or Share My Personal Information
Prime Medical Group does not sell personal information and does not share personal information for cross-context behavioral advertising as defined under applicable state privacy laws. If you believe we have received your information in error or wish to submit a privacy request, contact us using the information below.
Data Security
We maintain administrative, technical, and physical safeguards designed to protect information against unauthorized access, use, or disclosure. No method of transmission over the Internet or electronic storage is completely secure; we encourage you to use caution when submitting information online.
Retention
We retain website inquiry and scheduling records as needed to respond to you and operate our practice. Medical records and PHI are retained in accordance with HIPAA, state law, and professional record-keeping requirements.
Your Rights and Choices
Depending on your relationship with us and applicable law, you may have the right to:
- Request access to or correction of certain personal information;
- Request deletion of non-clinical website data, subject to legal and operational exceptions;
- Opt out of non-essential analytics cookies via your browser;
- Exercise HIPAA rights regarding PHI as described in our Notice of Privacy Practices.
To make a request, call (678) 741-8188 or email info@primemedicaldoctors.com.
Children's Privacy
Our website is not directed to children under 13. We do not knowingly collect personal information from children through the website without appropriate parental consent. Parents or guardians may contact us regarding a minor patient's care in accordance with applicable law.
Changes to This Notice
We may update this Privacy Notice from time to time. The effective date at the top of this page indicates when it was last revised. Continued use of our website after changes constitutes acceptance of the updated notice.
Contact Us
For questions about this Privacy Notice or our privacy practices:
Prime Medical Group
2495 East West Connector, Austell, GA 30106
Phone: (678) 741-8188
Email: info@primemedicaldoctors.com